Let’s Achieve Your Real Estate
Goals with Confidence
With nearly 40 years of combined local real estate experience, our team offers specialized expertise across every facet of the market. Under the leadership of 22-year veteran Deanna Applegate, we combine deep community roots with a modern, strategic approach to help clients navigate their real estate ventures with confidence.
35+
Years of Combined Experience
50+
Transactions Closed in 2025
100+
Clients Guided Yearly
Serving Lexington, Richmond, Berea & Surrounding Central Kentucky CommunitiesWhether buying, selling, leasing, or building—from residential homes to commercial investments—our team is here to protect your assets and guide your real estate ventures with absolute confidence.
New Construction & Community Experts
Building a home is one of the biggest investments you’ll ever make, and choosing the right location is just as important as choosing the right floor plan.
The Deanna Applegate Team specializes in helping buyers discover the best new construction opportunities throughout Central Kentucky, from established neighborhoods to growing communities. We provide guidance throughout the entire process, from finding the perfect lot and connecting with trusted builders to understanding timelines, upgrades, contracts, and everything in between.With local market knowledge and experience working with new developments, we help our clients make confident decisions when creating the home that fits their lifestyle.
Explore Our Featured Communities
Discover available lots, new construction opportunities, neighborhood amenities, and what makes each community unique.
Looking for the Perfect Place to Build?
Not every lot is the same. Location, lot size, restrictions, builder options, future development, and resale value all matter when choosing where to build your dream home.Let our team help you find the right community, the right lot, and the right path to making your vision a reality.
Ready to start building?
Meet The Team
Tap photo to view Deanna's profile
Deanna Applegate
REALTOR
License ID: 207185
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Jessica White
REALTOR
License ID: 221831
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Courtney Jackson
REALTOR
License ID: 267522
The Home Buying Process
Your next property is a major investment. We’re here to protect it.Whether you're buying your first house, your dream home, or your tenth investment property, we know how much this move matters. Our team combines deep local market expertise with a genuine passion for real estate to guide you seamlessly through the buying journey.But we do more than just find the perfect property. As your real estate partners, we connect you with a vetted network of industry professionals, including top lenders and relocation specialists, to handle every detail from start to finish.
Start Your search today
The first step in buying a home is understanding what you’re looking for and establishing a budget that fits your goals. We’ll help you create a clear plan, connect you with trusted lending professionals, and guide you through the pre-approval process so you’re prepared when the right home comes along.Once you’re ready to begin your search, you can easily explore available properties from anywhere, anytime, using our website on your computer, tablet, or smartphone. With the right tools and our expert guidance, finding your next home becomes a smoother and more enjoyable experience.
Your Home Buying Roadmap Starts Here
We take the time to understand your lifestyle, goals, and priorities. Together, we’ll define the location, home features, and investment range that best fit your needs.
strengthen your buying power
Our trusted lending partners will help you navigate financing options, available programs, and pre-approval so you’re prepared to make a strong offer when you find the perfect property.
Your Search, Personalized
Once we understand your goals and have your financing in place, we’ll begin searching for properties that match your vision. From move-in-ready homes and available land to custom build opportunities, we’ll help you explore options that fit your needs, preferences, and long-term goals.
From Offer to Closing
When you find the right home, we’ll help you create a strong, strategic offer designed to protect your interests and position you for success. From pricing and terms to contingencies and negotiations, we’ll guide you through the process every step of the way.
Navigating the Contract Process
Once your offer is accepted, we’ll help manage the details from inspection to closing. Our team will coordinate timelines, negotiate repairs, and keep you informed throughout the process to ensure a smooth path to homeownership.
Your Real Estate Resource for Life
Our relationship doesn’t end when you receive the keys. We’re proud to be your trusted real estate resource long after closing, providing guidance, market updates, and connections to trusted professionals whenever you need them.
Sell Your Home With Confidence
Your home deserves a strategic approach. We focus on the three pillars of a successful sale, which include how your property is priced, how it shows, and how it is marketed. Since selling your home is a significant transition, our goal is to provide a seamless experience built on trust and execution.Our approach combines cutting-edge marketing tools with a deep commitment to your peace of mind. We provide constant communication and complete transparency throughout the entire process, ensuring no detail is overlooked. By crafting bespoke marketing strategies that target buyers across digital platforms and in-person networks, and by utilizing professional photography, we ensure your listing makes an unforgettable first impression.
Why List with Deanna?
In today's real estate market, successful selling requires a combination of deep experience and maximum exposure. With nearly 40 years of combined local expertise, premium marketing strategies, and a dedicated network of motivated buyers, our team ensures your selling experience is smooth and highly profitable.
What Sets Us Apart:
Local Market Expertise
Deep roots throughout Richmond, Madison County, Lexington, Berea, and Central Kentucky allow us to understand buyer trends and maximize your home's value.Strategic Pricing & Analysis
Using real-time market data and detailed comparisons, we position your home competitively to attract qualified buyers while protecting your equity.Premium Marketing & Exposure
Your home receives professional photography, video tours, social media promotion, MLS exposure, and maximum online visibility across leading platforms.Home Preparation Guidance
From staging recommendations to high-impact improvements, we help your home make the strongest first impression possible.Clear Communication & Negotiation
You’ll receive consistent updates throughout the process while our experience and negotiation skills work to protect your best interests.
Why Homes in Central KY Sell:
The draw to Central Kentucky is stronger than ever. Buyers are consistently attracted to the area for its economic growth, excellent school districts, and exceptional affordability. Regardless of whether a property is a fresh custom build, a quiet country estate, or a historic bungalow in downtown Richmond, well-positioned homes are seeing incredible demand in today's market.
Our Marketing Focus:
Your property deserves a marketing plan designed for its specific niche. Our team specializes in marketing distinct property types across Central Kentucky, focusing on residential land, new construction builds, and premium luxury homes in Madison County. We have a deep understanding of the local micro-markets, allowing us to expertly position Central Kentucky homes for sale and homes with acreage to the most qualified buyers.
A Pricing Strategy That Works
We perform a detailed Comparative Market Analysis (CMA) to examine recent sales, current market trends, and active competition. This data-driven approach allows us to establish the ideal pricing strategy that protects your equity while attracting motivated buyers.
REQUEST YOUR HOMES VALUE NOW FOR FREE
Creating Buyer Appeal
Our team guides you through light staging, decluttering, design advice, and high-return repair recommendations. We ensure your property is presented in its absolute best light so it stands out immediately both online and during in-person tours.
First Impressions Sell Homes
We capture your home using professional photography, cinematic video tours, and aerial drone footage. This premium content highlights your property's best features, land, and custom details, creating a compelling visual narrative.
Beyond the MLS
Your listing is launched across major search networks and social media platforms. We deploy targeted digital ad campaigns on Google, YouTube, Instagram, and Facebook to put your home directly in front of buyers specifically searching for properties in your price range and location.
Premier Digital Exposure
Through our extensive network and the global Keller Williams platforms, your listing is syndicated to hundreds of real estate websites worldwide. This ensures massive visibility across prominent portals like Zillow, Realtor.com, and international home-search engines.
Turning Interest Into Opportunities
We create memorable open house experiences designed to showcase your home to potential buyers and local real estate professionals. From preparation to execution, we handle the details, provide informative property materials, and gather valuable feedback to understand buyer interest.
Showing Management & Feedback Loops
Every showing is an opportunity. We coordinate private tours around your schedule, communicate with showing agents, and collect feedback to identify buyer reactions and make informed adjustments throughout the selling process.
From Offer to Keys
When offers arrive, we advocate fiercely for your goals. We carefully evaluate price, financing, contingencies, and timelines to negotiate the strongest possible terms and protect your bottom line.
Transaction Coordination & Closing Support
Once your home is under contract, our team manages the details behind the scenes. From inspections and appraisals to repairs, title work, and final closing coordination, we keep the process organized and moving forward.
Our Tailored Path to Sale, Start to Finish:
When you choose to list your home with us, you get far more than just a sign in your front yard. You gain the power of a full-service marketing machine backed by one of the most trusted names in real estate.We completely understand that your home is not just a financial investment. It is a place filled with deep family memories. Our main goal is to care for those details while helping you move forward confidently, giving you total peace of mind that we are maximizing your financial return.
Ready to Take the Next Step? Let’s Talk.
If you are considering selling your home in Richmond, Madison County, or anywhere in the surrounding Central Kentucky area, we would love to connect for a complimentary market analysis. We will show you exactly what your home is worth in today’s market, map out how quickly it could sell, and share the strategic steps we can take together to net you the absolute most money.
We're Here to Help!Have a question or ready to get started? We'd love to hear from you! Complete the form below, and one of our team members will be in touch shortly.
© 2026 The Deanna Applegate Team. All rights reserved.Brokerage Office: Keller Williams Legacy Group | Principal Broker: Yvette Kelly
Office Address: 230 Geri Lane, Richmond, KY 40475 | Office Phone: (859)544-6175The Deanna Applegate Team is composed of licensed real estate sales associates affiliated with Keller Williams Legacy Group. Each office is independently owned and operated. Licensed in the Commonwealth of Kentucky.🌐 Equal Housing Opportunity | REALTOR® | Privacy Policy | Terms of Service
Listing data is deemed reliable but is not guaranteed accurate by the MLS or the brokerage.
